Anjali Aay — Income Generation
For a micro-business that earns the household its income — stock, a sewing machine, a milch animal, seeds for the season.
Anjali lends small, group-guaranteed amounts to low-income households — predominantly women — using the Joint Liability Group model, so a tailoring unit, a dairy, or a corner shop can grow on its own terms.

For a micro-business that earns the household its income — stock, a sewing machine, a milch animal, seeds for the season.
A quick loan for medical or urgent needs — so a crisis never pushes a family to an informal moneylender.
Home extension, a toilet, a water connection — improvements that make a house safer and healthier to live in.
For graduated borrowers with a proven repayment record, ready to grow beyond the group guarantee.
4 to 10 women from the same locality self-select into a Joint Liability Group and guarantee one another's loans.
Compulsory Group Training covers rules, products and repayment discipline; the branch manager then runs a Group Recognition Test.
Full KYC, a household-income assessment and credit-bureau checks — total repayments may never exceed 50% of household income.
The loan reaches the member's bank or UPI account directly, with a loan card and Key Fact Statement in her own language.
Discipline, not charity. Every loan is underwritten to affordability, disclosed on a one-page factsheet, and recovered with dignity — no coercion, ever.
How we lend responsibly →



Operates under the RBI (Regulatory Framework for Microfinance Loans) Directions, 2022. CIN U51109WB1996PTC080809 · ROC Kolkata.
Repayments capped at 50% of household income · total indebtedness ≤ ₹2 lakh · maximum 3 lenders per borrower.
Key Fact Statement before every sanction · only three permitted charges · no prepayment penalty, ever.
Loans reported to all RBI-approved Credit Information Companies, with assessed household income.